Industry Analysis – get data from MICE

MICE (Meetings, Incentives, Conventions and Exhibition) information is a good source to do Industry Analysis.

Malaysia Convention & Exhibition Directory
Look for calendar of events .
It shows a list of events, conventions, exhibitions that have been held and are going to be held.
We can get a lot of information from Industry Exhibition, for e.g
  • Industry participants (industry leaders, challengers, numbers of main participants etc.)
  • Buyers
  • Suppliers
  • Industry publications, magazines, newsletters
  • Industry groups
  • Regulators
  • Industry experts
  • Talks/seminars (sometimes presentation materials are available)
  • Products, niche markets etc…

Take for example, from Calendar of Events,

choose ISF 2008 (17 June – 20 June 2008)
go to ISF website (International Security & Safety Expo & Forum) (click on the logo),
you can get "e-brochure" (can find related Ministry, industry body, lots of industry participants can be found inside).

The logo shows the sponsors (usually important industry players), industry publications etc.

We will be able to get even more information about the industry cluster (to use Michael Porter’s word: "cluster") if we continue to search for the sponsors, industry publications, professional bodies etc.
We have not even set foot on the real Exhibition and already got so much information :-)

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